In Cape Town, MSC is one of the most widely recognised company acronyms. The name is emblazoned across the gargantuan hulls of the cargo ships that frequent our harbour and, of course, the name has become lovingly associated with luxury, all-expenses-covered sojourns into the Indian Ocean and beyond. Cruises and cargo: that’s MSC. But, since 2017, the marine brand has been hard at work plotting its upward trajectory, the ambitions of which would have Superman quaking in his crimson boots.
But “It’s better to set your sights high and fall short, than to set them low and always succeed.” This is the unofficial mantra at MSC, said Ross Volk, Managing Director of MSC Cruises South Africa during a media brief that took place Monday 19th August at the Old Harbour Conference Centre, Westin Cape Town. Seated around a conference table the size of a rugby field, 30 pairs of eyes grew larger and larger as he and Angelo Capurro, Global Executive Director at MSC Cruises, laid out the company’s plans for expansion, renaissance, and revolution in the coming decade – plans that have been on the drawing board since they kicked off their “second phase” in 2017.
But before I spill the goods, let’s take a brief look back at the history of this vastly accomplished cargo and cruise company.
Then and now
Unlike most other cruise lines, MSC is a family owned company with a family spirit. Its 50-year history began in 1970 with its conception as a cargo shipping enterprise in Brussels, Belgium, under the stewardship of businessman Gianluigi Aponte. Then, in 2003, MSC added commercial passenger ships to its offering and over the course of the next 10 years, enjoyed a monstrous growth of 800%. Today, MSC Cruises is the number one cruise line in South Africa, Europe, South America, and the Gulf, with 70,000 employees transporting millions of passengers to 211 global destinations on five continents annually.
“Phase Two” AKA Operation Reach for the Sky
Or should I say horizon?
The new phase of MSC’s expansion, which is as much about getting bigger as it is about getting better, is multi-faceted and has been laid out over a 10-year timeline, from 2017 to 2027.
“South Africa is an important market for MSC Cruises and reflects our broader growing investment in cruising globally,” says Capurro. “We have committed to launching 13 next-generation ships between 2017 and 2027, which will bring our fleet total to 25 and see our passenger capacity more than triple. Our total investment in these ships amounts to approximately R200 billion.”
This year alone, the company has added two new ships to the family: the MSC Bellissima and MSC Grandiosa. But this is small news compared to the grand scheme of their designs; designs that bode exceptionally well for South Africa in terms of our choice of holiday destinations, our tourism, our economy, and our future.
I. Four ship classes
The company has identified four ship classes that are based largely on delivering the best possible experience to passengers based upon their desires and, to a lesser extent, budget. For example, ships in the Meraviglia Class are primarily for cruises in off-peak seasons, when the weather might not be so conducive to outdoor lounging. And so the ship is designed with more indoor space and a focus on indoor entertainment and activities. The Seaside Class, on the other hand, is tailored to travel itineraries in sunny, peak season travel with maximum outdoor space and sophisticated outdoor amenities, entertainment, and activities, giving passengers that ultimate “seaside” experience. Next in the portfolio is the World-class fleet, which delivers longer trips to far-flung cruise destinations. And finally, the Ultra Luxury Class: for people with more green than the Amazon rainforest.
II. Expansion and Improvement
Hand-in-hand with the development of these ship classes comes the addition of new cruise vessels to MSC’s already handsome portfolio of ships. As previously stated, the company introduced the MSC Bellissima and MSC Grandiosa this year and have committed to adding one to two ships per year to swell their ranks to upwards of 27 ships by 2027 (that’s triple their current guest capacity). As for their original fleet, which has been in service since 2003, they have received a loving “make-over” and major upgrade through MSC’s Renaissance Program, so that they can offer passengers a modern, luxury travel experience.
Ever in pursuit of improvement and refinement, MSC is also evolving its fleet to offer greater comfort and a more seamless experience that begins on the shore already. Refreshingly, they are doing this by tapping in to their most valuable resource: customer feedback (don’t we wish more big brands would do that?) And so, the design of new ship prototypes has been largely dictated by customer feedback on the existing ships and the experience they deliver.
III. Partnering with the best-in-class
If you want to build a beautiful, sophisticated space and curate an unforgettable experience for your passengers, you need to work with a grand variety of partners who are considered the best in their class. And since a cruise ship is essentially a self-sustaining microcosm, MSC has established partnerships with people and brands that are considered to be at the pinnacle of their field, from top chefs, wine estates, and tech companies to entertainers, musicians, and even toys for kids. If you want to offer the best, you’ve got to work with the best!
IV. New infrastructure
More than mere ships, cruises, and cargo, MSC is set to revolutionise the cruising industry in South Africa by investing in infrastructure to enhance and extend the cruise experience and offering. This investment has been particularly noteworthy in the development of the Durban port terminal over the past few years: a R200+ million construction of a new world-class Durban Cruise Terminal as part of the KwaZulu Cruise Terminal Consortium (KTC).
“This multi-user terminal will make Durban an even more desirable destination for cruise ships from all over the world,” explains Volk. “It will substantially boost tourism numbers, create thousands of jobs, and lead to supplier development. All the partners in the initiative will shortly sign off the final design of the terminal and ground-breaking is scheduled to begin in November this year. We want the Durban Cruise Terminal to be an iconic destination. We hope the new port will be operational by January 2021.”
V. FREE training program for South Africans
“Ask not what your country can do for you but what you can do for your country.” – John F. Kennedy, 1961
MSC has made a commitment to the betterment of South Africa by introducing their Shosholoza Ocean Academy, which offers a FREE three-month training program (either in hospitality or some kind of trade) to 5,000 students. Upon successful graduation, these students can seek employment with MSC and work as many seasons as they wish.
In other words: it is a wide open doorway to a career at sea, whether it’s as a server in a fine dining restaurant aboard an MSC cruise, or as an electrician on an MSC cargo ship. Did I mention the Shosholoza Ocean Academy is free? It is, and with no obligation to even work for MSC upon graduation. This is just one facet of the company’s commitment to investing in the future of South Africa.
VI. More travel itineraries for South Africans
Finally, MSC has announced the addition of several new cruises and itineraries to South Africa:
- MSC Opera will sail from homeport Cape Town from December 2020 to March 2021;
- MSC Musica will sail from homeport Durban from November 2020 to April 2021;
- Next season will offer over 60 cruises from one of two home ports (Cape Town and Durban);
- And guests will have eight different itineraries to choose from: the most in Company history!
“Our decision to increase the number of ships for the South African cruise season in 2020/2021 is due to the significant growth in demand we have seen in our guest numbers over the past few years,” explains MD Ross Volk. “Our most recent season saw a 25% increase in guests compared to the same period in 2017/2018. MSC Cruises has been bringing bigger and better ships to this country and enriching our itineraries as more South Africans are realising that a cruise is an affordable, convenient, and exciting holiday option.”
MSC Opera, which can accommodate 2,500 guests and was completely refurbished in 2014, will offer 22 cruises next season alongside MSC Musica. MSC Musica can cater for approximately 3,200 guests and will offer 40 cruises. The ships will alternate routes, providing South African cruisers with a wider choice of options to suit their holiday needs. This means that both Cape Town and Durban ports of embarkation will get to experience the leading cruise line’s elegant and diverse product offering and enjoy more cruise destinations and packages than ever before.
One highlight of the 2020/2021 cruise itinerary is MSC Cruises’ 14-day New Year cruise around Southern Africa, incorporating destinations such as Portuguese Island; Nosy Be, Madagascar; followed by Port Victoria, Seychelles; and then Port Louis in Mauritius. MSC Orchestra will also make her maiden voyage to South Africa in November, offering three, four, and five-night sailings around the South African coastline until April 2020, visiting Pomene Bay in Mozambique – a marine safari experience complete with its own beach club – Portuguese Island, and Maputo.volk
Investing in the country’s future
“If there is one thing that can save South Africa’s economy, it’s tourism,” said Volk during his presentation of MSC’s incredible new plans, and with the company providing more cruise ships, more destinations, and more infrastructure for travel here in South Africa, not to mention a free training program that could give 5,000 students a career, they are guiding the country quite powerfully towards a better future.
What adventure awaits?
This blog article was originally written for Southern Vines magazine, the largest lifestyle and leisure magazine in the Western Cape of South Africa: https://www.southernvines.co.za/2019/08/23/all-aboard-msc-announces-its-incredible-plans-for-the-new-cruise-season-and-the-next-8-years/